EFFECTIVE BUSINESS COMMUNICATION & REPORT WRITING
(Prof sh. Ataur Rehman)
chapter no.10 (THE SALES LETTER)
1. STUDY THE PRODUCT
2.STUDY THEMARKET
1. Atraction of S/L
2. Creating the reader's attention
3. Convencing the reador
4. Stimulating action
note: page no. 116 to 127 of book.
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